The Preparation Centre logo
The logo
The Preparation Centre logo demonstrates that you prepare candidates for Cambridge English Qualifications, it may be used on marketing and publicity material only. For example, website pages, social media assets, brochures and posters that relate to Cambridge English Qualifications.
Please do not alter, extract or use any part of this logo on its own and always use the logo exactly as provided, you can not use any other Cambridge logos.
The logo is provided in different formats, ai and jpeg for print use and png for web use.
Logo best practice
In order to maintain clarity and consistency when using our logos, please follow the rules outlined below.
Logo clear space
To ensure brand impact and legibility, we have specified a clear space rule for logo usage. The specified clear space is measured by the height of the colour block as shown below.
Logo minimum sizes
To maintain legibility and brand integrity, we have outlined the miniumum sizes for all our logo versions. The miniumum size is measured in width.
Logo positioning
Logo positioning in relation to your own identity
The logo is for use on your marketing and promotional materials to show that you prepare candidates for Cambridge English Qualifications. It is important to show learners and parents that you are an independent organisation, therefore please do not use the logo on any item or in any manner that might create confusion with your status as an independent organisation.
Size and prominence
In all instances of use, please make sure the preparation centre logo is secondary in size and position to your own identity, as illustrated below. Your organisational logo should be at least 20% larger than the preparation centre logo. On websites the logo can be used with accompanying text to demonstrate your status.
For example: [your organisation name] prepares candidates for Cambridge English Qualifications.
Business card and email signatures
The preparation centre logo can be featured on your business cards and email signature. You must follow the guidance below:
- The logo must be secondary in size and position to your own identity and at least 50% smaller than that of your own identity.
- The logo must always be separated from your own logo, either by clear space or a device. The set clear space around the logo must be maintained.
- When used alongside other logos please ensure they are all proportionately the same size and that the size and clearance zones are maintained.
- There must not be any confusion regarding your identity as an organisation independent of us.
Please note that this is simply an example of how to apply the logo to a business card or email signature. This example also demonstrates how to apply the logo alongside other brands, where applicable.
Social media use
Please do not use the logo on any social media profile pictures or headers. If you wish to create your own social media content, please follow the logo guidance given in this document.
Non-permitted use
To avoid confusion about your independent status, a line of text should be used instead of the logo on the items listed below:
[Your organisation name] is a preparation centre for Cambridge English Qualifications.
- materials for distribution mainly outside the territory in which you are authorised
- email templates
- electronic newsletters (that are not for marketing purposes)
- social media profile headers, as well as messaging systems like WhatsApp
- report cards
- locally produced certificates
- letterheads and stationery
- registers
- financial documents or publicity material containing information about fees
- promotional items for sale.
Domain names
The Terms and Conditions of Use state that domain names that could be considered ‘confusingly similar’ are not permitted.
Domain names that contain the words ‘cambridge’ or ‘cambridgeenglish’ are considered ‘confusingly similar’ and this is not permitted.
Domain names that include the names of our products will also be considered confusing and are not permitted.
Please note you are able to link to our website, but we ask that you do not reproduce copyrighted material or try to emulate the design of the website. This may cause confusion for your customers regarding your status as an independent organisation.
Promotional items
The logo may also be used on free promotional items such as pens, pencils, T-shirts, caps, mugs and other items used to promote Cambridge English Qualifications. Please use items which are large enough to print your own identity as well as the preparation centre logo. Select items which are appropriate to the quality and excellent reputation of the Cambridge name. Please do not use the logo on any items you wish to sell.
